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	<title>Da Big Cheeze &#187; Experience</title>
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		<title>The 5 second rule of webdesign</title>
		<link>http://www.dabigcheeze.com/2008/12/15/the-5-second-rule-of-webdesign/</link>
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		<pubDate>Mon, 15 Dec 2008 20:11:29 +0000</pubDate>
		<dc:creator>Da Big Cheeze</dc:creator>
				<category><![CDATA[Experience Design]]></category>
		<category><![CDATA[usability]]></category>
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		<description><![CDATA[First impressions are lasting. What messages is your site delivering and what is being retained in those crucial moments? Captivating your web audience and making that first crucial impression is The most important factor when a user has the option to hit their back button and visit your competition. Each page should have a clear [...]]]></description>
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		<title>Does branding drive business success?</title>
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		<pubDate>Wed, 10 Dec 2008 22:09:16 +0000</pubDate>
		<dc:creator>Da Big Cheeze</dc:creator>
				<category><![CDATA[Opinion]]></category>
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		<description><![CDATA[Over at brandingmatters.net, Jason VanLue has written an article which is titled &#8220;3 Misconceptions About Branding for Small Business&#8221;. I don&#8217;t agree with his points and I&#8217;m going to give my perspective on his first one here. &#8220;Remember, consumers don’t make decisions based on specific products or services like they did 50 &#8211; 60 years [...]]]></description>
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		<title>Why I&#8217;ll never regret my switch from a PC to an iMac</title>
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		<pubDate>Sun, 23 Nov 2008 08:38:09 +0000</pubDate>
		<dc:creator>Da Big Cheeze</dc:creator>
				<category><![CDATA[Experience Design]]></category>
		<category><![CDATA[Apple]]></category>
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		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Microsoft]]></category>
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		<description><![CDATA[Bear with me on this as I need to paint the picture. E-Cubed&#8217;s Xbox 360 decided to bestow upon our team the dreaded Red Ring of Death (RRoD). The gaming equivalent of the BSoD, Blue Screen of Death, for PCs. The first time we got this nasty surprise was bad enough but twice in just [...]]]></description>
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