Browsing All posts tagged under »branding«

A Second Chance to Make a First Impression

December 18, 2009

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My fist date with my Girlfriend of 4+ years was horrible. Not just bad but absolutely ‘bag of smashed assholes ugly’. I’ll go into details in another post but let’s just say the second date was a success. Not everyone is as lucky as her (tongue firmly in cheek). Early in October I received a call from [...]

Does branding drive business success?

December 10, 2008

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Over at brandingmatters.net, Jason VanLue has written an article which is titled “3 Misconceptions About Branding for Small Business”. I don’t agree with his points and I’m going to give my perspective on his first one here. “Remember, consumers don’t make decisions based on specific products or services like they did 50 – 60 years ago. [...]