Kyle Bailey | kyle@e-cubed.com | 10 posts
I am the President (Da Big Cheeze) of E-Cubed Media Synthesis, a strategic communications company and award winning web design and web development agency located in Vancouver, BC. E-Cubed are thought leaders in experience design.
A few of my posts have focused on the process clients go through in writing RFPs pr selecting a webdesign agency. Over at “The Ad Contrarian” there is a simplistic letter for selecting an Ad Agency. Here is a link to the full article. For discussion purposes I’ve copied the body of the letter here. Dear [...]
December 15, 2008
First impressions are lasting. What messages is your site delivering and what is being retained in those crucial moments? Captivating your web audience and making that first crucial impression is The most important factor when a user has the option to hit their back button and visit your competition. Each page should have a clear purpose [...]
December 10, 2008
Over at brandingmatters.net, Jason VanLue has written an article which is titled “3 Misconceptions About Branding for Small Business”. I don’t agree with his points and I’m going to give my perspective on his first one here. “Remember, consumers don’t make decisions based on specific products or services like they did 50 – 60 years ago. [...]
December 2, 2008
With the holiday season upon us all E-Cubed has been busy with requests by clients to pull together their annual email Holiday Cards and campaigns. Many others will undoubtedly venture forth and do this on their own. With Outlook being the predominant email Grinch in the corporate world we thought we’d pass along some helpful [...]
November 30, 2008
Several times a week I take calls from different companies asking if E-Cubed, (www.e-cubed.com), can take over a company’s website design and maintenance as well as oversee other online initiatives such as SEO, SEM and social marketing programs. E-Cubed is in fairly high demand with project lead times of 4 – 8 weeks but we do [...]
November 23, 2008
Bear with me on this as I need to paint the picture. E-Cubed’s Xbox 360 decided to bestow upon our team the dreaded Red Ring of Death (RRoD). The gaming equivalent of the BSoD, Blue Screen of Death, for PCs. The first time we got this nasty surprise was bad enough but twice in just over [...]
November 22, 2008
I created my first website in April of 1993; a week after Mosaic was launched and the WWW as we know it was born. I’ve reviewed to over 1,500 Requests for Proposals since that time and I can probably count on one hand how many of those clearly and accurately described the project scope or [...]
November 18, 2008
74.5% of Web shoppers used a company’s corporate site to research their product or service offerings according to ServiceXRG in a recent study focused on the importance of the web-based customer experience. Less than half of of the 1,000 respondents, 44% actually, felt satisfied that their information needs were met and that the experience was [...]
November 16, 2008
While some Web, CMS and Design projects simply drop into the collective E-Cubed (www.e-cubed.com) lap a larger percentage come via RFP or ‘Request for Proposal’. I typically refer to these as ‘Requests for Pandemonium’ since many if not most are written by well meaning yet usually unqualified individuals. Vendors (many unqualified as well) must then guess [...]
November 15, 2008
We cry as soon as we take our first breath and thus begins our attempt at communication. It may not be verbal but it sure as Hell is vocal. We are not happy! We are cold, we are covered with goo and we want the big, bright scary place we’ve been thrust into to fully understand [...]
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December 23, 2008
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